Policy - Coordinator Responsibility/Weekly Task

Section: Human Resource Policies
Policy Owner: Ignition633 Ministries Nigeria Human Resources  
Policy Name: Media Coordinator Responsibility/Weekly Task Policy   
Origination Date: October 2024

Purpose
This policy defines the roles and responsibilities of the Media Coordinator within Ignition 633 Nigeria. This position is essential for managing media-related activities, creating and disseminating content, and ensuring a consistent and positive public image. By outlining clear expectations, this policy aims to enhance the effectiveness of the media strategy and foster strong relationships with media outlets.

Scope
This policy applies to the Media Coordinator and outlines the specific responsibilities associated with the role. Additionally, the policy serves as a guide for the ministry's employees engaged in media-related tasks.

Policy Statement
Media Planning
Develop media strategies and plans to promote products, services, or campaigns. This involves identifying target audiences, selecting appropriate media channels, and allocating budgets.

Media Purchases
Collaborate with media vendors and negotiate contracts to secure advertising space or airtime. This includes assessing media rates, evaluating proposals, and optimizing media schedules to reach the desired audience.

Campaign Management
This involves coordinating with creative teams to develop compelling content, ensuring the timely delivery of assets, and monitoring campaign performance.

Market Research
Conduct market research and analyze audience data to inform media strategies. This may involve studying market trends, competitor analysis, and audience demographics to identify effective media channels and messaging.

Performance Analysis
Track and analyze the performance of media campaigns, including key metrics such as reach, impressions, click-through rates, and conversions.

Budget Management
This includes developing budgets, tracking expenses, ensuring cost-effectiveness, and providing regular reports on budget utilization.

Relationship Management
Build and maintain good relationships with media partners, agencies, and vendors. This includes coordinating with media sales representatives, managing contracts and agreements, and resolving issues or discrepancies.

Digital Media Management
Oversee digital media platforms such as websites, social media accounts, and online advertising campaigns. Create and curate content, monitor engagement, and implement strategies to increase online visibility and engagement.

Cross-Functional Collaboration
Collaborate with internal teams such as marketing, creative, public relations, and sales to align media strategies with broader organizational goals.

Stay Updated
Keep up-to-date with industry trends, emerging media technologies, and changes in consumer behavior.

Weekly Task

Content PlanningManagement
AtThis theentails startoverseeing all media staff and managing media budgets. Other aspects of this include;
- Assigning daily tasks to members of the week,department.
- planSupervising yourtasks contentassigned strategy.to Decidevarious whatmembers topicsof you'llthe cover,Media whichdepartment
- platformsCarrying you'llout use,quarterly performance reviews of each media staff for the Media Director
- Attending supervisory meetings as a representative of the Ignition633 Nigeria media and reporting progress on behalf of members.
- Carefully handling funds for the media department; you should report to the Campus Director daily for all financial needs and requests
 and thoroughly communicate with the Director of Media for any purchase.

Content Creation
- Research recent happenings and the typemost ofengaging posts for social media
- Create content you'lldrafts create (articles, videos, podcasts,for social media posts,and etc.).

newsletter

Researchposts
Allocate- timeEdit all media content before forwarding it to the Media Director
- Conduct Live interviews for research.all ExploreIgnition633 trending topics in your niche, gather data, and stay informed about the latest news and developments. Research forms the foundation of high-quality content.

Content Creation
Dedicate specific days for content creation. Write articles, record videos, or create visuals based on your planned topics. Ensure your content is engaging, informative, and aligned with your audience's interests.

Editing and Proofreading
Review and edit the content you've created. Check for grammatical errors, clarity, and coherence. Make sure your content is polished before publishing.

SEO Optimization
If you are creating online content, allocate time to optimize it for search engines. Research relevant keywords and integrate them naturally into your content. Additionally, optimize meta descriptions, titles, and headings to enhance search visibility

Visual Content Creation
Design visuals, graphics, or thumbnails to accompany your written or video content. Eye-catching visuals enhance the overall appeal of your content and attract more viewers/readers.

Engagement 
Regularly engage with your audience. Respond to comments on your blog or social media channels. Engaging with your audience fosters a sense of community and encourages more interaction.

SocialNigeria Media Management 
Plan and schedule social media posts throughout the week. Use social media management tools to schedule posts at optimal times for maximum reach. Engage with your followers on social media platforms.

CollaborationsHow to Manage Social Media
- Understand the Ministry
- Understanding what the Ministry stands for and Networkinghow the public perceives us is critical to managing social media successfully (including the mission, Vision, core values, logo, name, and testimony).

Know your target audience
ReachThis outmeans knowing your target audience, whom the Ministry is trying to otherreach. This helps craft social media content creatorsthat orgets potentialpeople collaborators.engaged Networkingwith your posts.

Set goals
Setting goals helps guide how you manage social media accounts and provides a metric for success. Goals can leadhelp maintain your budget and hold you accountable. Use the SMART method to valuableset partnershipsbetter goals:
- Specific: Define your goal.
- Measurable: Use metrics to track your goal.
- Achievable: Be sure you have the resources to reach your goal.
- Realistic: Set goals that are possible for you and collaborationsthe thatcompany.
- expandTime-bound: yourGive audience.the goal a time frame in which it needs to be reached.

AnalyticsCreate Reviewaccounts on multiple platforms
ReviewThe ministry already has accounts on relevant social media platforms. Your supervisor will notify you when another account needs to be created on a new platform. Communicate the analyticsneed ofto create a new account with your contentsupervisor. towardsHaving an account on multiple platforms extends your reach. Instagram, Facebook, Pinterest, LinkedIn, and YouTube are among the endmost ofpopular thefor week.business. Evaluate the performance of your posts, videos, or articles. Analyze what worked well and what can be improved. Use this data to refine your future content strategy.

PlanningEngage forwith theyour Next Weekaudience
ReflectWays onto theengage pastyour week’ssocial performancemedia audience include:
- Answering their questions
- Asking them questions to get opinions
- Creating games, they can play
- Organize contests
- Offer exclusive discounts and planpromotions for(where theapplicable)
- upcomingRecognize week.customers Identifyespecially
- successfulAllow strategiesaudience-generated content
- Reflect a Christlike attitude and areaspersonality needingin improvement. Adjustall your content plan and strategy accordingly based on your analysisposts.

ImportantCreate quality content
WhenYour jobtarget tasksaudience is more likely to engage with relatable, creative content that informs. Consider also creating content designed for each platform; for example, a video may perform best on YouTube and Facebook, while photos are limited,best mediasuited employeesfor mustInstagram. assist coworkers and actively develop skills across all media fields (e.g., photography, videography, content creation, social media) to be well-rounded team players. Failure to comply will result in immediate job re-evaluation

AtEvent EventsCoordination
- Before Eachthe Event
-event, Meetmeet with yourall supervisorphoto-videographers onyou have assigned to the event, making sure they are prepared with their gear and a game plan of what to capture.
- At the Ignition633 Nigeria Media Department needs from this event.
- event,Come withbe appropriatepolite gearyet assertive in ensuring your team has the space and dress code, readyavailability to capture what isthey needed.need.
- After the event, Befollow politeup with the photo-videographers assigned to thoseensure aroundthey youhave (Observetheir the room to know where you should be).
- Bring every piece of equipment backgear and loadfollow allcamera contentmaintenance immediately onto Media Computers (See Media Process Maintenance for more detailed information).
- Improving your skills by implementing what you are learning in researchprotocol.

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This policy will be reviewed annually and is subject to change. Any changes will be communicated to all employees promptly. 

For any questions or further assistance regarding this policy, employees should contact the HR department at hr.nigeria@ignition633.org.