Policy - Coordinator Responsibility/Weekly Task
Section: Human Resource Policies
Procedure Owner: Ignition633 Ministries Nigeria Human Resources
Procedure Name: Media Coordinator Responsibility Policy
Origination Date: October 2024
Purpose
This policy defines the roles and responsibilities of the Media Coordinator within Ignition 633 Nigeria. This position is essential for managing media-related activities, creating and disseminating content, and ensuring a consistent and positive public image. By outlining clear expectations, this policy aims to enhance the effectiveness of the media strategy and foster strong relationships with media outlets.
Scope
This policy applies to the Media Coordinator and outlines the specific responsibilities associated with the role. Additionally, the policy serves as a guide for the ministry's employees engaged in media-related tasks.
Policy Statement
Media Planning
Develop media strategies and plans to promote products, services, or campaigns. This involves identifying target audiences, selecting appropriate media channels, and allocating budgets.
Media Purchases
Collaborate with media vendors and negotiate contracts to secure advertising space or airtime. This includes assessing media rates, evaluating proposals, and optimizing media schedules to reach the desired audience.
Campaign Management
This involves coordinating with creative teams to develop compelling content, ensuring the timely delivery of assets, and monitoring campaign performance.
Market Research
Conduct market research and analyze audience data to inform media strategies. This may involve studying market trends, competitor analysis, and audience demographics to identify effective media channels and messaging.
Performance Analysis
Track and analyze the performance of media campaigns, including key metrics such as reach, impressions, click-through rates, and conversions.
Budget Management
This includes developing budgets, tracking expenses, ensuring cost-effectiveness, and providing regular reports on budget utilization.
Relationship Management
Build and maintain good relationships with media partners, agencies, and vendors. This includes coordinating with media sales representatives, managing contracts and agreements, and resolving issues or discrepancies.
Digital Media Management
Oversee digital media platforms such as websites, social media accounts, and online advertising campaigns. Create and curate content, monitor engagement, and implement strategies to increase online visibility and engagement.
Cross-Functional Collaboration
Collaborate with internal teams such as marketing, creative, public relations, and sales to align media strategies with broader organizational goals.
Stay Updated
Keep up-to-date with industry trends, emerging media technologies, and changes in consumer behavior.
Weekly Task
Content Planning
At the start of the week, plan your content strategy. Decide what topics you'll cover, which platforms you'll use, and the type of content you'll create (articles, videos, podcasts, social media posts, etc.).
Research
Allocate time for research. Explore trending topics in your niche, gather data, and stay informed about the latest news and developments. Research forms the foundation of high-quality content.
Content Creation
Dedicate specific days for content creation. Write articles, record videos, or create visuals based on your planned topics. Ensure your content is engaging, informative, and aligned with your audience's interests.
Editing and Proofreading
Review and edit the content you've created. Check for grammatical errors, clarity, and coherence. Make sure your content is polished before publishing.
SEO Optimization
If you are creating online content, allocate time to optimize it for search engines. Research relevant keywords and integrate them naturally into your content. Additionally, optimize meta descriptions, titles, and headings to enhance search visibility
Visual Content Creation
Design visuals, graphics, or thumbnails to accompany your written or video content. Eye-catching visuals enhance the overall appeal of your content and attract more viewers/readers.
Engagement
Regularly engage with your audience. Respond to comments on your blog or social media channels. Engaging with your audience fosters a sense of community and encourages more interaction.
Collaborations and Networking
Reach out to other content creators or potential collaborators. Networking can lead to valuable partnerships and collaborations that expand your audience.
Analytics Review
Review the analytics of your content towards the end of the week. Evaluate the performance of your posts, videos, or articles. Analyze what worked well and what can be improved. Use this data to refine your future content strategy.
Planning for the Next Week
Reflect on the past week’s performance and plan for the upcoming week. Identify successful strategies and areas needing improvement. Adjust your content plan and strategy accordingly based on your analysis
Important
When job tasks are limited, media employees must assist coworkers and actively develop skills across all media fields (e.g., photography, videography, content creation, social media) to be well-rounded team players. Failure to comply will result in immediate job re-evaluation
At Events
Before Each Event
- Meet with your supervisor on a game plan of what the Ignition633 Nigeria Media Department needs from this event.
- Come with appropriate gear and dress code, ready to capture what is needed.
- Be polite to those around you (Observe the room to know where you should be).
- Bring every piece of equipment back and load all content immediately onto Media Computers (See Media Process Maintenance for more detailed information).
- Improving your skills by implementing what you are learning in research
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This policy will be reviewed annually and is subject to change. Any changes will be communicated to all employees promptly.
For any questions or further assistance regarding this policy, employees should contact the HR department at hr.nigeria@ignition633.org.