Policy - Coordinator Responsibility

Section: Human Resource Procedures 
Procedure Owner: Ignition633 Ministries Nigeria Human Resources  
Procedure Name: Media Coordinator Responsibility Policy   
Origination Date: October 2024

Purpose
The purpose of thisThis policy is to definedefines the roles and responsibilities of the Media Coordinator within Ignition 633 Nigeria. This position is essential for managing mediamedia-related relations,activities, creating and disseminating content, and ensuring a consistent and positive public image. By outlining clear expectations, this policy aims to enhance the effectiveness of the media strategy and foster strong relationships with media outlets.

Scope
This policy applies to the Media Coordinator and outlines the specific responsibilities associated with the role. It is relevant to all internal stakeholders involved in media activities. Additionally, thisthe policy serves as a guide for the ministry's employees engaged in media-related tasks.

Policy Statement
Media Planning
DevelopingDevelop media strategies and plans to promote products, services, or campaigns effectively.campaigns. This involves identifying target audiences, selecting appropriate media channels, and allocating budgets.

Media BuyingPurchases
CollaboratingCollaborate with media vendors and negotiatingnegotiate contracts to secure advertising space or airtime. This includes assessing media rates, evaluating proposals, and optimizing media schedules to reach the desired audience.

Campaign Management
This involves coordinating with creative teams to develop compelling content, ensuring the timely delivery of assets, and monitoring campaign performance.

Market Research
ConductingConduct market research and analyzinganalyze audience data to inform media strategies. This may involve studying market trends, competitor analysis, and audience demographics to identify effective media channels and messaging.

Performance Analysis
 TrackingTrack and analyzinganalyze the performance of media campaigns, including key metrics such as reach, impressions, click-through rates, and conversions.

Budget Management
This includes developing budgets, tracking expenses, ensuring cost-effectiveness, and providing regular reports on budget utilization.

Relationship Management
BuildingBuild and maintainingmaintain good relationships with media partners, agencies, and vendors. This includes coordinating with media sales representatives, managing contracts and agreements, and resolving any issues or discrepancies.

Digital Media Management
OverseeingOversee digital media platforms such as websites, social media accounts, and online advertising campaigns. This involves creatingCreate and curatingcurate content, monitoringmonitor engagement, and implementingimplement strategies to increase online visibility and engagement.

Cross-Functional Collaboration
CollaboratingCollaborate with internal teams such as marketing, creative, public relations, and sales to align media strategies with broader organizational goals. Ensuring effective communication and coordination to support integrated marketing efforts.

Stay Updated
KeepingKeep up-to-date with industry trends, emerging media technologies, and changes in consumer behavior.

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This policy will be reviewed annually and is subject to change. Any changes will be communicated to all employees promptly. 

For any questions or further assistance regarding this policy, employees should contact the HR department at hr.nigeria@ignition633.org.