Policy - Coordinator Responsibility
Section: Human Resource Procedures
Procedure Owner: Ignition633 Ministries Nigeria Human Resources
Procedure Name: Media Coordinator Responsibility Policy
Origination Date: October 2024
Purpose
The purpose of this policy is to define the roles and responsibilities of the Media Coordinator within Ignition 633 Nigeria. This position is essential for managing media relations, creating and disseminating content, and ensuring a consistent and positive public image. By outlining clear expectations, this policy aims to enhance the effectiveness of the media strategy and foster strong relationships with media outlets.
Scope
This policy applies to the Media Coordinator and outlines the specific responsibilities associated with the role. It is relevant to all internal stakeholders involved in media activities. Additionally, this policy serves as a guide for the ministry's employees engaged in media-related tasks.
Policy Statement
Media Planning
Developing media strategies and plans to promote products, services, or campaigns effectively. This involves identifying target audiences, selecting appropriate media channels, and allocating budgets.
Media Buying
Collaborating with media vendors and negotiating contracts to secure advertising space or airtime. This includes assessing media rates, evaluating proposals, and optimizing media schedules to reach the desired audience.
Campaign Management
This involves coordinating with creative teams to develop compelling content, ensuring the timely delivery of assets, and monitoring campaign performance.
Market Research
Conducting market research and analyzing audience data to inform media strategies. This may involve studying market trends, competitor analysis, and audience demographics to identify effective media channels and messaging.
Performance Analysis
Tracking and analyzing the performance of media campaigns, including key metrics such as reach, impressions, click-through rates, and conversions.
Budget Management
This includes developing budgets, tracking expenses, ensuring cost-effectiveness, and providing regular reports on budget utilization.
Relationship Management
Building and maintaining relationships with media partners, agencies, and vendors. This includes coordinating with media sales representatives, managing contracts and agreements, and resolving any issues or discrepancies.
Digital Media Management
Overseeing digital media platforms such as websites, social media accounts, and online advertising campaigns. This involves creating and curating content, monitoring engagement, and implementing strategies to increase online visibility and engagement.
Cross-Functional Collaboration
Collaborating with internal teams such as marketing, creative, public relations, and sales to align media strategies with broader organizational goals. Ensuring effective communication and coordination to support integrated marketing efforts.
Stay Updated
Keeping up-to-date with industry trends, emerging media technologies, and changes in consumer behavior.
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This policy will be reviewed annually and is subject to change. Any changes will be communicated to all employees promptly.
For any questions or further assistance regarding this policy, employees should contact the HR department at hr.nigeria@ignition633.org.